The story of Nike’s longshot effort to sign rising superstar basketball player Michael Jordan to its shoe company in the mid-1980s, an endorsement that seemed impossible at the time but which, thanks to the maverick sneaker salesman Sonny Vaccarro, would become the most significant relationship between an athletic brand and an athlete of all time.
Catelyn Stark tracks the House Frey’s quick rise to wealth and power through control of the Crossing, as well as their current reputation under the prickly and resentful Lord Walder Frey.
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